Turning Your IDEA into a Business


Do you have a passion or creative hobby that you’ve been wanting to turn into a business?

Do you have a new idea you’ve wanted to pursue?

Are you unsure of where to start or have you been letting the fear of leaving your comfort zone stop you from pursuing your goals or new opportunities?

Maybe there is a little voice inside your head that pipes up every time you are about to try something new and says:

What if I fail?

What will my friends or family say?

What if I don’t know enough or have enough experience?

What happens if I actually succeed?

Every time I launch something new in my business, those intrusive thoughts and worries begin to creep in, but each time I take action and push through the fear, it gives me more confidence to continue trying new things.

The key is to take action as soon as you have the idea. In other words, strike when your spark is burning the brightest.

We’ve all had those fantastic conversations with our girlfriends late at night over a glass of rosé - you know the ones.

You're sharing your ideas passionately direct from the heart, looking to her for confirmation that you should take that chance and follow your gut. You get so excited talking about it, and as she encourages you, you begin to believe that maybe, just maybe, you could make it happen.

Then, you wake up the next day and as the excitement around the conversation from the night before begins to wear off, you begin to lose all the confidence you had.

So, how do you hold onto that feeling and turn your spark into action?

Don’t let yourself overthink it. Mel Robbins teaches the 5-second rule. “If you have an instinct to act on a goal, you must physically move within 5 seconds or your brain will kill it.”

When your excitement is at an all-time high and your idea is clear and powerful in your mind, that’s the best time to start. We all know that when we feel inspired and excited about something it translates into believing that we can conquer the world. So, as soon as you realize you have an idea you're passionate about, don’t wait. Start the next step right away.

Here are 3 ways you can turn your idea into a business:


take action anyways, and push through the fear

1. Get Your Ideas out of your head and onto Paper.

Often when you have an idea or spark of inspiration, your head starts swirling with ideas. This usually happens to me around 2:00am in the morning when I’m desperately trying to turn my brain off and sleep!

The best thing to do when feeling overwhelmed with a million ideas is to stop what you are doing (yes even if that's laying in bed in the middle of the night) and get out a blank piece of paper and ‘brain dump’.

What in the world is a Brain Dump?

A brain dump is like a brainstorming session, but with just you and a piece of paper.

Start by taking everything that is swirling around in your head and put it on paper. Don’t try to organize it or make it look pretty. Just write until you’ve gotten all your ideas out.


‘create a brain dump and get it all down on paper’


Once everything is on paper, you can start to get clarity on your ideas and create a productive action list to work from.

Now it’s time to take your idea and break it into actionable steps. Don’t let this overwhelm you. In our Action Takers Club program, we talk about breaking it down into tiny steps that take less than 10 min to accomplish.

For example:

Idea: Launch Website

Breakdown: (Each task on its own should take less than 10 min)

  • Buy Domain Name

  • Create a Vision Board on Pinterest of what you want the website to look like

  • Brainstorm Layout and Tabs

  • Research Web Designers who might be able to help

As you complete tasks and projects successfully your confidence will naturally propel you forward. However, if you take on more than you can handle, it may overwhelm and derail your efforts before you can build momentum.


So, you’ve gone through the work of getting your ideas out of your brain and on to paper. You’ve created an action list and broken it down into small baby steps. Now it’s time to create a written business plan!

This will look different for each of you depending on the scale of business you’re hoping to create, but the flow will be similar:

  • Create a Mission and Vision Statement: A mission statement describes what you want your business to do now. A vision statement shares what you want to do in the future.

  • Market Research: What problems are you solving, who is your target audience?

  • Create  Budget and Project Financials: How much are the start-up costs, what revenue goals do you have over the next months/years.

  • Business Structure: Will you need to hire or are you wanting to run your business as a solopreneur.

  • Get properly set up: What licenses and registrations do you need in your city to run the business legally. Do you need an accountant to help you with your taxes? Don't be afraid to ask for help!

  • Product/Services Description. What are you offering with your business? What are the products or services you will be selling? Map out more details on your offerings

  • Create a Timeline + Goals for the business. What do you want to accomplish and by what date? Schedule it into a calendar.

  • Seek out support. What education or coaching is necessary to get you to where you want to go? What types of communities could you get plugged into that will help you network with the right people.

Congratulations! You are ready to take this business idea and run with it!

Keep taking action on those ideas, and don’t give up! It will get hard at times and you’ll feel like you are not making progress, but remember that it is the small baby steps compounded over time to lead you to where you want to go.

Remember to celebrate the small wins along the way. You never know who you’ll impact or how you can make a difference in this world!

I’m here for you babe! Let me cheer you on!

xoxo Danielle Wiebe

Danielle Wiebe